NCT Information

When little-known tablet maker Zync Global started selling its first 7-inch device in November last year, director AnujGarg realized his big customers were not in the metros but in smaller towns and cities. And he faced some peculiar problems. "We would get calls for even the most basic inquiries, for instance, 'how do you switch it on?'," he says.

While the Delhi-based company claims to have sold about 100,000 tablets, mostly in the sub- Rs 5,000 segment, Garg admits that low-cost tablets are not exactly flying off shelves.

Multiple research agencies tracking the Indian tablet market say Samsung, Apple and BlackBerry hold anywhere between 80% and 90% of the Indian market, even though it's raining low-cost tablets with a new device entering the market every second day, at least for the last couple of weeks.